About Paras Scandic International Inc.

George3George Hall
Vice President of Marketing and Business Development

George lived in Sweden from 1986 – 1994 with his wife and children.

In the late, 1980s George worked as a freelance marketing consultant  in Sweden and Finland.  Recognizing the high level of innovation and  technology in Finland, George focused his efforts primarily on  marketing Finnish products.

Upon returning to the U.S. in 1990, George founded Paras Scandic  International in New York to provide marketing consulting services in  furtherance of this effort.

George has worked at such companies as Downe Communications, the former publisher of Ladies Home Journal, Sports Magazine, and American Home Magazine, as well as, USV Pharmaceuticals, a subsidiary of Revlon.

This marketing experience has given George the skill to successfully  market Swedish Sports Rub™ from 1994 – 2008, to professional sports franchises, including the New York Knicks, the New York Rangers, the University of Alabama, and UCLA, Southern California, Auburn University, and other colleges, as well as healthcare professionals, including spas and practitioners, and various retail outlets.  Swedish Sports Rub™ was also privately labeled to spas.

George has appeared on national television with the head trainer of the New York Rangers who attributed Swedish Sports Rub™ as being a great modality in helping the team win the Stanley Cup in 1994.  A chiropractic doctor also appeared on the show as an independent spokesman promoting the neuro-physiological benefits of using Swedish Sports Rub™.   In 1995, George also appeared with his Swedish client, a producer of an anti-theft device made for automobiles.

In the late 1990s, after having met with a vice president of the small business division of American Express, he was introduced to a syndicated writer and journalist. This interview was published in over a dozen newspapers coast to coast regarding the benefits of Swedish Sports Rub™, including the LA Times, the Chicago Sun Times and the Atlanta Constitution.

George was invited to present the product to the top medical staff at General Motors Corporation, to the head of rehabilitation and physical therapy at Walter Reed Army Medical Center, the head of the physical therapy department and its staff of New York University Medical Center, as well as, to a senior United States Congressional representative in Washington, D.C.

Today, George focuses his energies and expertise on bringing  innovative and exceptional Finnish products to the U.S. market.


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